Golf Galaxy

Golf Galaxy, which opened its first store in 1997, quickly and easily differentiated itself from other retailers by becoming the world's first and only interactive store. By offering superstore selection and pricing with pro shop knowledge and service, Galaxy became the "Everything for the Game" retailer.

Today, Galaxy prides itself on its world-class selection of brand name equipment, apparel, accessories, and gifts for golfers of all ages and abilities. Premier merchandise brands include Callaway Golf, TaylorMade, Cobra, Cleveland, PING, Titleist, Ashworth, Greg Norman, Nike Golf, Adidas, and FootJoy. The retailer also sells pre-owned clubs and offers club trade-ins good toward any in-store purchase.

But it's more than merchandise that sets Galaxy apart from other retailers. Galaxy also offers a comprehensive array of services and interactive features. Some of these features include:

* on-staff PGA and LPGA professionals who offer lessons and computer video swing analysis and answer questions about equipment and club fitting; * on-site certified club technicians who use hi-tech ball launch monitor technology to ensure a proper club fit and who re-grip, re-shaft or simply adjust existing club loft, lie and swing-weight to give customers custom-fitted brand name clubs; * an electronic, state-of-the-art course simulator that allows players to test their skills on the world's most famous courses; * an indoor driving bay that enables customers to test merchandise so as to make the best purchase possible; * an on-site, full-sized bent-grass putting green featuring elaborate contours to create the pace and feel of a real course.

With 65 stores in 24 states, each averaging 17,000-square feet in size, Galaxy is serving an ever growing market and is continuing to grow itself to meet the increasing demand. Recent statistics from the National Foundation indicate there are currently an estimated 26.2 million golfers in the United States who spend approximately $24.3 billion on equipment and fees annually.

Golf Galaxy is an innovative, state-of-the-art interactive retailer. Designed to contain everything for the game, the stores boast comprehensive collections of equipment, apparel, accessories, and novelties for all ages and skill levels, as well as a host of interactive features.

Golf Galaxy also has an amazing website at www.golfgalaxy.com that offers visitors all sorts of information about the game of golf, equipment, and even online seminars. You can even order equipment online if there isn't a Galaxy store near you. For everything golf, be sure to check out Galaxy.

Author Information

Mark Hamilton of Golf2Win.com. This Golf article may be reproduced provided the author's information and web site link is kept intact

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